Google Buys Video Sponsorship Facilitator FameBit — Deadline

The already indistinct line between ads and infotainment on YouTube is about to become blurrier following parent company Google’s acquisition of FameBit. The technology platform helps to connect companies willing to pay for sponsorships and promotions with content creators. Google and FameBit did not disclose deal terms. The union will “help increase the number of…

via Google Buys Video Sponsorship Facilitator FameBit — Deadline

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